Nobody wants to come in to work and not enjoy it—that’s why company culture is incredibly important. Different companies have different cultures; Google is known for its incredible corporate culture. But what Google does for its employees by spurring along creativity and halting procrastination is different from what REI or Discover do for their employees.
There are a couple of things that make company culture so important for employees. Co-workers tend to be happier and work better when they enjoy their workplace. It’s even better when that workplace aligns its culture with employee needs and values.
With that said, what exactly can solidifying and improving a company’s culture do for employees? There are a couple effects that highlight the importance of company culture for employees, and we’ve listed them below!
4 Reasons Company Culture is Important for Employees
It’s simple—if you’re excited about work, you’ll focus on work. It’s hard to have a productive day when you walk into work feeling bored. You’ll be unmotivated and prone to distraction. However, a good work environment invigorates employees and makes them more efficient. A happier culture makes for a productive and stimulating environment.
- Employee Retention
The more an employee enjoys a job, the longer they’ll want to stay. This means less turnover and a growing bond between co-workers. A healthy and enjoyable corporate culture will help a company retain valuable employees and build strong teams.
Employees want to work at a company that makes them want to go to work. If they’re constantly waking up and wishing they could take the day off, chances are they won’t be on your payroll for long. People want to work for a company with a good corporate culture reputation—Google, Twitter, and Netflix are those places that people want to work at. They have a reputation for a good environment, creating a culture that retains employees and showcases the importance of a good company culture for employees.
- Shared Goals
Employees want to share goals and values with the company they work for. It’s simple, really—if an employee disagrees with the values of the company, they’re productivity goes down, employee retention goes down, company reputation turns negative. This is one of the most important reasons for businesses to solidify their company culture, and to know the needs of their employees. Shared goals affect all areas of the workplace; without shared goals, company culture hardly exists at all.